Watch Buyflow Evolution
Discovery, Research, UI / UX
2023
AVAILABLE FOR FREELANCE
WILLIAM WARD
FEATURED WORK
My creative spirit comes alive in the digital realm. With nimble fingers flying across the keyboard, I craft clear experiences out of nothing but ones and zeroes.
MORE ABOUT WILL
I'm a passionate creative designer with over 10 years of experience focused on identifying problems and crafting cross-disciplinary solutions.
I have 10+ years of experience focused on identifying problems and crafting cross-disciplinary solutions. I'm a hands-on designer who can lead across all aspects of the design process and articulate the needs and problems of the users to stakeholders.
Download ResumeEXPERIENCE
AKQA @ Apple
Sr. Designer 2019 - PRESENT
From 2019 to the present, I have been closely integrated with Apple’s Marcom teams, conducting design sprints to iterate and develop innovative product experiences across the Apple Store App, Buyflow, in-store experiences and large scale migration efforts.
Free Association
Sr. Interactive Designer 2017 - 2019
I integrated closely with Nest’s Interactive team, engaging in a high level effort to promote growth by, revitalizing and implementing an overhaul of Nest’s interactive design system.
Freelance
Sr. Designer 2015 - 2017
Engaged in high-profile interactive design and art direction projects across tech and agency sectors. Clients include: Apple, BBDO, Argonaut, Google, :gyro, EVB, Yahoo and more.
Geometry Global
Studio Designer 2014 - 2015
Worked on experiential and integrated activation campaigns. Clients: Adobe, Microsoft, Docusign, Flexjet, and SFSPCA.
Freelance
Designer / Art Director 2011 - 2014
A mix of long term and freelance roles, both in-house and at ad agencies. Clients: Words Pictures Ideas, Brown Inc, Silverlign Group, HDSF, Mozilla Firefox, True Action, Paypal, eBay, Wells Fargo.
SKILLS
SKETCH
DESIGN TOOL 98%
I'm proficient in Sketch. It allows me to create scalable designs with reusable components and prototypes, streamlining the design process while maintaining consistency across projects.
FIGMA
DESIGN TOOL 90%
Figma is a collaborative web application for design with additional offline features for macOS and Windows.
ADOBE CREATIVE SUITE
Design Tools 90%
Proficient in design tool apps including, Photoshop, Illustrator, InDesign, Dreamweaver, After Effects.
PRINCIPLE APP
PROTOTYPING TOOL 60%
I use Principle to create high-fidelity, interactive prototypes that bring my design concepts to life with smooth transitions and dynamic user flows.
JIRA
PROJECT MANAGMENT 40%
I use Jira to manage projects and run sprints by organizing tasks into detailed tickets, tracking progress, and assigning priorities across teams.
